Whether it’s a projected image or video display unit, there is rarely an instance when the screen should be blank or without an image. The exceptions include when the systems are turned off, the facility isn’t being used, it is rehearsal or you’re trying to ensure people’s attention is focused elsewhere.

Most churches have no problem displaying photos, information (past/current/future events) or video clips before a service or event. This is a great way to pass on information people may not read in the bulletin. A slide showing a photo of each pastor with their name may even be used to help visitors learn more about the church. When the service starts, a simple splash screen with the church name and/or logo can be displayed. If someone verbally gives announcements, the screen can reflect these same announcements (or the church name/logo can remain). During congregational singing time, the words to the current song are typically displayed. Before, between and after songs there is no reason for the screens to be blank. Blank means a single static color or nothing at all. Whether a song title is displayed or once again, the church name/logo, something should be on the screen. During prayer times, a list of those in need of prayer could be displayed. During the offering images from past events (with text labels) or announcements can be displayed. During special music a still or video image with the title of the song could be shown. During the message being given the message title, series title, notes and/or scripture references can be displayed. After the service, upcoming events and information can once again be shown, or instructions to visitors where they can pick up additional information.

Video displays can be very powerful when it comes to delivering information, be sure you’re making the best use of the system you have.